My life has been a series of journeys, and my latest path has been writing my book “Unwanted” and telling my story and that of Christopher, my son. I’ve told my story as a motivational speaker and non-profit fundraiser for years, but bringing it to the printed page has been a new road of learning and discovery. I know that many of you also have a story inside yourself that you want to ensure is told with all of the love and dignity that it deserves.

Writing autobiographies, novels, or self-help books for parents is an accomplishment in and of itself. However, if you want to make sure that others read your book, it can be essential to prepare your book launch. An effective book launch can help your book reach the media, influencers, and readers of the world. My journey of publishing the Unwanted book has given me these valuable lessons for launching a new book:


  1. Hire a PR Company

If you want to gain meaningful exposure for your new book, and you can find the money, hiring a PR firm can be one of the most critical steps you take. PR professionals can help you book tour locations and press interviews; they can get your words into the hands of reviewers. People rely on blogs, influencers, and publications to learn more about what they might want to read, and a good PR firm can get your book out there to a broader audience. This doesn’t cut you out of the picture; PR firms often do their best work with an active, involved author.


  1. Get an Online Presence

Many people today expect to feel a personal touch from the authors they read. They interact with them on social media and read regular updates on their blogs or Twitter. If you don’t already have professional social media profiles and an author website, the time before your launch is the time to create them. Today’s book community enjoys active discussion and engagement on a wide array of platforms, and you can benefit strongly from being part of it.


  1. Plan Your First Event

Your launch plan can include several options, including an online/social media launch, video presentations and discussions, and a local, regional, or national tour. There’s something special about a classic book launch event. Make sure to choose the right venue for your book, whether that’s a library, coffee shop, or a larger venue like a hotel or convention center. In addition, you can make sure that you have a plan for the evening, including a schedule of your reading and your speech. Even more, make sure that you have a stock of your books on hand and colleagues or friends ready to work the sales table so that you can concentrate on making a memorable evening.

Congratulations on writing your book; onward to your successful launch!


About Linda Smith

Linda Smith is a fearless and tenacious non-profit fundraiser, author and motivational speaker. She is a survivor of child abuse, a philanthropist who has raised over one billion dollars for charity, and a disability advocate inspired by her son, Christopher, who was born with Down syndrome. Her incredible journey and brave heart will be detailed in her upcoming book, Unwanted.

Contact [email protected] to connect with Linda for information regarding speaking opportunities, disability resources and Las Vegas fundraising efforts.